Ray-Bans have managed to create a super-cool image and can be seen as a ‘life-style’ brand. Ray-Bans popularity is by no doubt a result of many celebrities favoring them, examples include icons like John Lennon, Bob Dylan, John F. Kennedy and Andy Warhol.
Not many people are aware that Ray-Bans were originally designed for the US Aviators from high altitude glare in 1930’s. The superb quality and original, new models were enough to make Ray Bans one of the ultimate cool style elements.
In 1953 Ray-Bans found a whole new genre after the war, they became the icons of rock’n roll. The secret for Ray-Bans popularity and long time success hides in their ability to meet the changing needs of the demanding consumers from year to year. They have always kept the quality, but still altered their image from sporty to stylish, covering broad styles such as business, hippie, techno and laid-back.
A proud new owner of Ray-Bans, Jay McCure, explains why this specific brand: “I like the fact that Ray-Bans are rock’n roll and I know they will always be trendy and in fashion as they are classics”.
It is safe to say Ray-Bans are an ultimate cool accessory, a great investment that will last through the changing trends.
