GUM
The ancient Greeks had a version of chewing gum called ‘mastiche’, which was a gum produced from the resin of the Mastiche tree. Ancient man found many substances to chew throughout history. In 1869 Thomas Adams first came to realize the use of ‘chicle’ (resin from the Sapodilla tree) as a source of chewing gum.
However in modern times, Thomas Adams first invented gum in the United States in 1871, when he patented a machine that enabled him to produce the gum. A man named John Colgan, helped figure out a way to make the gum taste better than the sour chicle. By 1888 Adams had launched his improved chewing gum by the name of Tutti-Frutti which was sold by way of a vending machine placed in New York City subway stations.
Since then many other brands and flavours of gum have come onto the market, however the initial concept of chewing gum has never and is unlikely to ever go out of style. Try searching any ladies handbag and 9 out of 10 will have a packet of gum stashed away for chewing and or as a breath freshening staple.
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RAY-BANS
Ray-Bans have managed to create a super-cool image and can be seen as a ‘life-style’ brand. Ray-Bans popularity is by no doubt a result of many celebrities favoring them, examples include icons like John Lennon, Bob Dylan, John F. Kennedy and Andy Warhol.
Not many people are aware that Ray-Bans were originally designed for the US Aviators from high altitude glare in 1930’s. The superb quality and original, new models were enough to make Ray Bans one of the ultimate cool style elements.
In 1953 Ray-Bans found a whole new genre after the war, they became the icons of rock’n roll. The secret for Ray-Bans popularity and long time success hides in their ability to meet the changing needs of the demanding consumers from year to year. They have always kept the quality, but still altered their image from sporty to stylish, covering broad styles such as business, hippie, techno and laid-back.
A proud new owner of Ray-Bans, Jay McCure, explains why this specific brand: “I like the fact that Ray-Bans are rock’n roll and I know they will always be trendy and in fashion as they are classics”.
It is safe to say Ray-Bans are an ultimate cool accessory, a great investment that will last through the changing trends.
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MAC
Everyone knows ‘Mac Computers’ that changed the world of designers as well as everyday consumers. The coolest computer ever has made its brand one of the strongest and most recognized in the world.
Little did Steve Wozniak (the creator of the original Macintosh 1) know when he started working on this new development from his garage in 1976. The rapid growth is best represented in figures as by 1980 Apple already had 1000 employees.
In a nationwide survey in America, in 1999, 22 000 creative companies revealed that 77% of them choose to use Macintosh. And according to L.A. Times:”Steve Jobs and Steve Wozniak, inventors of the Apple computer, were recently named the 5th most influential businessmen of this century”
Apple has been around for a long time and because of the constant new technological, innovative computers they are now cooler than ever.
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